Drop Dead Beats was founded in 2006 for the sole purpose of creating a body of work from an idea to a final product: music, lyrics, commercials, jingles, and scoring. Drop Dead Beats have worked with some of the world’s best -selling artists including Fat Joe, Pitbull, Gloria Estefan, Jason Derulo and many more. by Adrian “Drop” Santalla. Drop is a Miami based, Grammy nominee with multiple gold and platinum awards.